Croydon

Starting from

Developer

By London Square

Overview

London Square Croydon: A Landmark Regeneration in the Heart of Croydon

Transforming a one-acre site into a vibrant mixed-use community, London Square Croydon (also known as the Pearson Building) is a landmark residential development by London Square Developments Limited, part of the prestigious Aldar Group. Located at 6-44 Station Road (CR0 2RB), the project stands proudly directly opposite West Croydon Station. Completed in early 2025, the development features two handsome brick towers rising to 21 and 25 stories, delivering 240 new homes alongside exciting ground-floor commercial and retail spaces. Centered around a beautifully landscaped public square, London Square Croydon offers a stylish, highly sustainable living environment that perfectly captures the creative, dynamic energy of one of London’s premier regeneration hotspots.

A Lifestyle of Wellness and Urban Convenience

London Square Croydon is thoughtfully designed to cater to modern urban lifestyles, providing residents with high-end communal facilities and everyday conveniences right on their doorstep.

Social & Leisure Spaces: An elegantly designed residents' lounge with Wi-Fi, alongside three separate landscaped outdoor spaces, including a spectacular rooftop terrace and a tranquil podium garden.
Premium Services: A 24-hour concierge service to assist with daily needs, parcel handling, and security.
Sustainable Travel: While there is no car parking available, the development champions eco-friendly transit with secure cycle storage, complete with a dedicated bicycle lift.
Security & Tech: State-of-the-art video entry systems, 24-hour CCTV surveillance in external areas, and hardwired smoke/heat detection ensure total peace of mind.
Local Culture & Retail: The ground-floor public square features lively shops and cafes, while the famous Surrey Street Market, Boxpark Croydon, and the Centrale & Whitgift Shopping Centres are all within a short walk.

Types of Units: London Square Croydon

Ready to move into today, the private collection of 108 apartments and exclusive penthouse duplexes is crafted to exacting standards, boasting a minimum EPC rating of B for maximum energy efficiency.

1, 2 & 3-Bedroom Apartments & Duplexes: These light-filled homes feature flexible, open-plan layouts with dedicated work-from-home stations.
High-End Interiors: Contemporary kitchens come fully equipped with integrated A-rated appliances, while underfloor heating flows seamlessly throughout the living spaces.
Panoramic Views: Every private apartment features floor-to-ceiling windows and seamlessly extends outdoors into a private winter garden or terrace, offering breathtaking panoramic views of the London skyline.

Sales Trends and Investment Potential

With construction successfully completed in January 2025 and roughly 70% of the private units already sold, London Square Croydon presents a secure, ready-to-rent investment or an immediate home for owner-occupiers.

Secure Ownership: Properties are offered on a 999-year leasehold, backed by a 10-year NHBC Warranty and a 2-year London Square Customer Care warranty.
Transparent Fees: The service charge is estimated at a highly competitive £4.83 per square foot, expertly managed by the Encore Group.
Buyer Incentives: A highly attractive £25,000 incentive is available for buyers who reserve a property by March 31, 2025.
Pricing: 1-Bedroom apartments starting from £390,000, 2-Bedrooms from £420,000 to £435,000, and 3-Bedrooms from £530,000.
Purchase Procedure: A straightforward process requiring an initial £2,500 booking deposit, 10% upon exchange of contracts, and the remaining 90% balance at legal completion.

Strategic Connectivity

Offering unrivaled transport links, London Square Croydon provides residents with effortless, frictionless travel across the capital and to major international gateways.

02 mins walk to West Croydon Station (providing London Overground, national rail, and tram services).
12 mins walk to East Croydon Station.
14 mins to London Bridge and London Victoria via fast trains from East Croydon.
14 mins to Gatwick Airport by train.
40 mins to King's Cross St Pancras by train.
Education Hubs: A 9-minute walk to Croydon College and the Croydon School of Art, with rapid transit to top London universities like Goldsmiths and UCL.