The Broadway: A Landmark of Luxury in the Heart of Westminster

 

The Broadway is a premium residential and lifestyle hub located at 8-10 Broadway, London SW1H 0AR, on the historic former site of New Scotland Yard. Featuring six architecturally striking towers, this major new landmark development offers an exclusive collection of 258 luxury apartments.

 

• Architectural Masterpiece: Comprises six striking towers designed for the modern elite, featuring 258 luxury apartments, including 16 spectacular penthouses.

• Elevated Living: Living spaces feature generous 2.7-meter ceiling heights, with awe-inspiring duplex penthouses soaring up to an incredible 6 meters.

• Bespoke Finishes: Interiors are meticulously crafted with engineered oak flooring, zoned underfloor heating, and hand-selected Italian marble accents throughout.

 

A Lifestyle of Wellness and Urban Vitality

 

At The Broadway, residents are immersed in an unparalleled lifestyle supported by 16,000 sq. ft. of world-class wellness facilities and highly curated public spaces, ensuring the ultimate blend of relaxation and vibrant city living.

 

• Orchard Place: A beautifully designed, pedestrianised area featuring highly curated retail and dining options right at your doorstep.

• Health & Wellness: Unrivaled access to a 25-meter heated indoor swimming pool, a vitality pool, a state-of-the-art gym with two personal training studios, and a luxury spa equipped with a sauna, steam room, and treatment rooms.

• Exclusive Social Spaces: Premium resident facilities include a private screening room, a library, and a dedicated games room with table tennis.

• Premium Services: Complete peace of mind is ensured with a 24-hour concierge, top-tier security, and dedicated maintenance teams.

 

Types of Units: The Broadway

 

Residences at The Broadway are designed to exceptional specifications, with the number of bathrooms seamlessly matching the bedroom count. Open-plan kitchens are fully equipped with Gaggenau and Miele appliances set against Italian marble worktops. Bathrooms feature hand-selected Italian marble walls (white Bianco or Bardiglio), elegant Corian baths and basins, and anti-mist mirrors.

 

• 1-Bedroom Apartments: Spanning 54–69 sq. m. (580–745 sq. ft.), these elegant spaces feature 1 bathroom and are perfect for the modern urbanite.

• 2-Bedroom Apartments: Ranging from 102–132 sq. m. (1,100–1,425 sq. ft.), these generous homes include 2 bathrooms and highly refined living areas.

• 3-Bedroom Apartments: Covering 151–169 sq. m. (1,630–1,820 sq. ft.), these expansive residences offer 3 bathrooms and exceptional room for sophisticated entertaining.

• 4-Bedroom Apartments: Vast layouts of 260+ sq. m. (2,800+ sq. ft.), complete with 4 bathrooms designed for elevated family life.

• Penthouses & Sky-Villas: The absolute pinnacle of luxury, spanning over 400 sq. m. (4,300+ sq. ft.) with 4+ bathrooms and dramatic double-height volumes up to 6 meters.

 

Investment Potential & Pricing

 

The Broadway presents a premier investment opportunity in one of London's most historic and powerful districts. Prices vary significantly based on floor level and specific orientations, with higher floors offering highly sought-after views of Buckingham Palace or Big Ben commanding a premium.

 

• 1-Bedroom Apartments: Starting from £1,350,000 (Reservation fee: £5,000)

• 2-Bedroom Apartments: Starting from £2,500,000 (Reservation fee: £10,000)

• 3-Bedroom Apartments: Starting from £3,500,000 (Reservation fee: £15,000)

• 4-Bedroom Apartments: Starting from £7,750,000 (Reservation fee: £20,000)

• Penthouses: £15,000,000+ up to £27,500,000+

• Service Charges: Estimated at approximately £12.96 – £13.50 per sq. ft. per year.

• Parking: Available where applicable at an additional annual fee of roughly £4,900.

 

Strategic Location & Connectivity

 

Situated in the absolute heart of Westminster, The Broadway provides an exceptional vantage point for navigating the finest elements of the capital, placing residents mere moments from London's most revered cultural and political landmarks.

 

• Steps away from St James's Park Underground station

• Walking distance to the iconic Big Ben

• Walking distance to the historic Buckingham Palace

 

Frequently Asked Questions (FAQ)

 

• Where is The Broadway located?

  8-10 Broadway, London SW1H 0AR, situated on the historic former site of New Scotland Yard in Westminster.

 

• What wellness amenities are available?

  Residents enjoy 16,000 sq. ft. of exclusive facilities, including a 25m heated pool, luxury spa, vitality pool, state-of-the-art gym, and private social spaces.