Starting from
$
Savills/JLL
Developer
By Savills/JLL

Overview

100 Kensington: A Vertical Village Landmark in the Royal Borough

 

100 Kensington is a major £500 million residential landmark located at 100 West Cromwell Road. Standing proudly as the tallest residential tower in the Royal Borough of Kensington and Chelsea, this 29-story architectural marvel offers expansive views across London. Featuring approximately 460 units across multiple buildings, including "The Oria" tower, this premium development perfectly harmonizes monumental scale with refined luxury. For the discerning global investor, 100 Kensington is a transformative sanctuary designed for elevated modern living.

 

  • Architectural Masterpiece: A landmark £500 million "vertical village" featuring the tallest residential tower in the Royal Borough, rising 29 stories to offer breathtaking city views.

  • Exceptional Design: Features highly curated interiors by the renowned firm Conran & Partners, emphasizing open, modern layouts and high-specification materials.

  • Exclusive Community: Comprises approximately 460 luxury units across multiple buildings, offering an elite lifestyle tailored for the modern urbanite.

 

A Lifestyle of Wellness and Urban Vitality

 

At 100 Kensington, residents are immersed in an unparalleled living experience, supported by world-class leisure facilities and meticulously landscaped outdoor spaces. The development serves as a self-contained oasis amidst the vibrant energy of Central London.

 

  • Premium Wellness: Access to a stunning 20-metre swimming pool, a state-of-the-art gym, and a dedicated fitness studio.

  • Exclusive Social Spaces: Features a private cinema, a vibrant games room, a sophisticated residents' lounge, and artisanal cafés directly on-site.

  • Abundant Nature: Boasts over half an acre of beautifully landscaped podium gardens, complete with curated sculptural art for moments of tranquility.

  • Unrivaled Convenience: Welcomed by a grand double-height atrium lobby with a dedicated 12-hour or 24-hour bespoke concierge service.

 

Types of Units: 100 Kensington

 

The living spaces at 100 Kensington are meticulously crafted, featuring open-plan layouts that maximize natural light and urban vistas. Offered off-plan, the private residences range from stylish 1-bedroom apartments to sprawling duplexes, all finished to exactingly high standards.

 

  • 1-Bedroom Apartments: Spanning 51 to 57 sq m (547 to 620 sq ft), these elegant units feature 1 bathroom and highly refined, modern living areas.

  • 2-Bedroom Apartments: Ranging from 67 to 100 sq m (720 to 1,077 sq ft), these spacious homes typically include 2 bathrooms and exceptional room for sophisticated entertaining.

  • 3-Bedroom Apartments: Expansive luxury layouts starting from 101 sq m (1,092 sq ft) up to 137 sq m (1,479 sq ft), offering 2 or 3 bathrooms and generous proportions designed for elevated family life.

  • Penthouses & Duplexes: The absolute pinnacle of luxury, offering larger split-level layouts reaching up to 165 sq m (1,776 sq ft).

 

Investment Potential & Pricing

 

Positioned in a highly coveted London borough, 100 Kensington presents a premier investment opportunity with strong rental yield estimates. The properties are sold as leasehold with a long-term tenure of 255 to 260 years. Residents can expect an estimated service charge of approximately £6.50 per sq. ft. per annum.

 

  • 1-Bedroom Apartments: £895,000 – £1,175,000 (Estimated rental: from £740/week or £3,200/month)

  • 2-Bedroom Apartments: £1,190,000 – £1,520,000 (Estimated rental: from £1,110/week or £4,800/month)

  • 3-Bedroom Apartments: £1,999,950 – £3,500,000

  • Studio Apartments: Initial release currently reported as sold out.

 

Strategic Location & Connectivity

 

Exceptionally well-connected, 100 Kensington provides an elite vantage point for navigating the finest elements of the capital. Located directly on the A4 (West Cromwell Road), it offers seamless routes to Central London and Heathrow Airport.

 

  • Walking distance to West Kensington, Earl's Court, and Kensington (Olympia) stations

  • Moments away from the premier shopping hubs of Kensington High Street

  • Close proximity to the lush green spaces of Holland Park and Kensington Gardens

  • Direct route to Central London and Heathrow Airport via the A4

 

Frequently Asked Questions (FAQ)

 

  • Where is 100 Kensington located?

    100 West Cromwell Road, London W14 8PB, situated in the Royal Borough of Kensington and Chelsea.

 

  • Who designed the interiors of the apartments?

    The high-specification interiors are expertly curated by the renowned design firm Conran & Partners.

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Project Units

100-kensington-1br

Apartment - Unit Count: 1

1 Bedroom
1 Bathroom
51
$

100-kensington-2br

Apartment - Unit Count: 1

2 Bedroom
2 Bathrooms
67
$

100-kensington-3br

Apartment - Unit Count: 1

3 Bedroom
2 Bathrooms
101
$

Location Map