Upside Living

By SRG Holding

Emirates

Starting from :

Overview

ABOUT UPSIDE

Upside — also known as Upside Living — is a 29-storey residential tower developed by SRG Holding (SRG Properties) in Business Bay, Dubai. The project offers modern studio and 1-bedroom apartments designed with contemporary architecture, stylish interiors, and efficient layouts that cater to urban professionals and investors. It emphasizes a “community-driven” living experience with shared social spaces and lifestyle amenities.

PROPERTY

COMMUNITY OVERVIEW

Upside is located in the heart of Business Bay — one of Dubai’s most central districts known for its proximity to Downtown Dubai, the Dubai Water Canal, and key commercial zones. The community offers excellent connectivity to Sheikh Zayed Road, nearby metro stations, and major business and entertainment hubs. Residents benefit from access to retail, dining, cafés, fitness facilities, co-working zones, and waterfront promenades, creating a dynamic urban living environment.

PROPERTIES IN UPSIDE

Units come with modern interior styling, built-in wardrobes, premium kitchen appliances, smart-space design, and balconies with city or Burj Khalifa views. The building focuses on functionality and comfort, targeting individuals who value convenience and lifestyle. The tower includes a strong set of amenities: a swimming pool with skyline views, state-of-the-art gym, co-working lounges, meetings rooms, landscaped outdoor spaces, jogging paths, sports courts, prayer room, valet and concierge services, and 24/7 security.

SALE TRENDS IN UPSIDE

Studios and 1-Bedroom Apartments starting from: 1,200,000 AED

LOCATION

5 Minutes to Downtown Dubai / Burj Khalifa
5–10 Minutes to Dubai Water Canal Promenade
10–15 Minutes to DIFC / Dubai Design District
15–20 Minutes to Dubai International Airport (DXB)

FAQs

Where is it located?

Business Bay, Dubai

When is the expected delivery date?

Q1 2023

What types of properties are available?

Upside offers fully furnished studio and 1-bedroom apartments with modern interiors, efficient layouts, balconies, and access to lifestyle amenities including a pool, gym, co-working spaces, sports facilities, and social lounges.