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About Us

About Us

ANCESTORS OF ROOTED VARLI FAMILY

The father of the grand Doğan Nadi Varlı, known as Hancı Nadir Varlı (Hotelier Nadir Varlı), was a hotelier in Fethiye. Until the Great Fethiye Earthquake in 1957, his hotel named Dutluhan was located in the centre of Fethiye, where the Fethiye Fish and Vegetable Market is located nowadays. Varlı Family is a well-known family with reliable and well-educated family members since those years.

Shoe Seller Doğan Nadi Varlı, the son of Hotelier Nadir Varlı, who is the second generation in Fethiye, is known as Shoe Seller from the 1940s to the 1990s. Varlı Kundura was his store and everyone living in Fethiye in those years knew that Varlı branded shoes were the leading shoes in the Fethiye market. Everyone remembers Doğan as a gentle, stylish person who wore different suits every day in his daily life in Fethiye.

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Years Of Experience

THE FATHER ŞEREF VARLI

The father of Doğan Varlı and Şerif Nadi Varlı, Şeref Varlı graduated from the Department of Mathematics, Statistics and Computer Programming at the Middle East Technical University (METU), which is the best university in Turkey (1978). Although he started his career as a Computer Programmer at Çimentaş Holding, he decided to pursue his grandfather's profession of hotel management in Fethiye.

In 1982, he launched his first hotel under the name of Motel Letoon in Çalış Beach and became one of the first hotels in the region and his hotel management journey continued in Karagözler as Hotel Mediteran in 1986 and Hotel Sesa Park from 1996 till 2007.

In addition to his 25 years of hotel management, Şeref Varlı has established and succeeded in various businesses such as different kinds of restaurants, tourism agency, rent a car, car dealership for Dacia and Lada brands, ice production, Turkey-wide internet company.

BESIDES

Şeref Varlı is well known for his achievements, social life and leadership skills. He is a founding member of the Fethiye Rotary Club, served as the president of the Fethiye Rotary Club for three different years, as well as the past president of the Fethiye Realtors Association for 5 years. In all years of his business life, real estate has always been at the centre of his business life. His expertise and knowledge is the core value of Vartur Real Estate and 2 other companies of which he is the general manager. He is the co-founder, general manager and the owner of 3 companies;

1- Vartur Gayrimenkul Ltd. Şti (Vartur Ltd. Şti.)

2 - İlan.Com.Tr Kamu A.Ş. (İlan İletişim A.Ş.)

3 - Otoforum Oto Dealer A.Ş. (Otoforum Ltd. Şti.)

VARLI FAMILY NOW

Varlı Family Is Living In Fethiye For More Than 100 Years,

DOĞAN NADİ VARLI

Doğan Nadi Varlı graduated from Middle East Technical University (METU) as a Civil Engineer (2004). Since his university years, his major focus has been on property business exclusively for international investors. Doğan and Şerif founded Turkey's first international real estate website in 2002 and established a network of agencies all over Turkey from Alanya to Istanbul. Through this website, over 1000 customers in Turkey made their buying decisions and made their decisions by finding the right source. This real estate website is followed by 30 sub-websites such as Real Estate, Turkey News, Worldwide Real Estate Network and so on.

Eventually, in 2012, he launched and managed Turkey's 3rd largest advertisement portal under the name of 'Ilan.com.tr'.

Today Doğan heads Vartur Enterprises in Fethiye. He is the broker of Century 21 Lykia with 10 agencies and the mentor of Ilan.Com.Tr, and lastly, as of 2017, a new era has begun for the Varlı Family, Doğan is the consultant and partner of Good Farming and Dried Fruit Factory Companies with 20 overseas partners (Balsam and Balagro).

ŞERİF NADİ VARLI

Şerif Nadi Varlı graduated from Middle East Technical University (METU) and State University of New York, Binghamton, Department of Business Administration (2010).
Since his high school years, he has been following the business approach of his family. He combined father & brother's knowledge and expertise in real estate and trade with his management studies both in Turkey and in New York.
Since 2014, he has been leading Vartur Real Estate Istanbul Branch and achieved great success in the metropolitan city through his international rooted network. As a result of it, he stepped up overseas by launching its Dubai Branch in 2021. Since that time, Vartur team consistantly expands in both branches.
What’s more, his decades of experiences and consistency in real estate business, in managing to the sales offices of top-notch developers, in providing marketing consultancy to construction companies as well as 100's of foreign investors coming to Turkey have provided him to achieve important successes in construction field under the name of Vartur Construction in Fethiye and Istanbul in partnership with his lifelong clients from all over the world